For over two decades, Sinclair has provided effective customer research to the biggest names in national and regional retail chains helping them reach their goals for improving and maintaining their customer service and customer loyalty. We are now applying our knowledge of the retail industry to the convenience store and gas station industry. We understand the increasing challenges convenience store and gas station operators face in keeping up with operational compliance, merchandising promotions, signage and safety at the pump, and cleanliness. We also understand the work that goes into developing trust and loyalty for your brand. Protecting your brand equity, building on it and ensuring your customers keep coming back is what we help you do.

Unlike some service providers, we do not believe one type of measurement program or one methodology is best for all companies; this is why we offer various qualitative and quantitative research services. We not only provide you the insightful information you need to improve performance, we can also provide customer satisfaction surveys and social media monitoring to identify your customers' key drivers of satisfaction and help you align your operations with your customers' expectations - even if your service scores have topped-out.

We will evaluate the different components of your service standards and pinpoint the areas that need further improvement. This can be done through a Sinclair mystery shopping program using our proprietary DiMetric® Scoring or through a combination of mystery shopping and customer satisfaction programs.

Whether it is a customer satisfaction program, mystery shopping, or a combination of programs you can be sure your Sinclair program is the most appropriate for your research needs and will fit your budget.

Sinclair Provides the Following Research Services:
  • On-Site Mystery Shopping
  • Competitor Mystery Shopping
  • Industry Benchmarking with Comparative Competitor Analysis
  • Telephone Mystery Shopping
  • Video Mystery Shopping
  • On-Site Compliance Audits and Inspections
  • Customer Satisfaction Surveys - Interactive Web & Interactive Voice Response (IVR)
  • On-Site Customer Interviews
  • Inbound and Outbound Customer Telephone Interviews
  • Employee Surveys

  • Assess operational performance in areas such as customer service, plan-o-gram and set compliance, sand checkout
  • Automatically deliver performance-based training or rewards at the store level
  • Capture key item pricing of your competitors
  • Encourage your managers to create a consistent living brand through their employees
  • Ensure proper merchandising execution including, product stocking and pricing
  • Ensure the effective launch of new products and marketing promotions across all of your locations
  • Ensure your associates are consistently up-selling and cross-selling products at the point of sale
  • Ensure FDA compliance
  • Ensure alcohol and tobacco compliance
  • Establish priorities for improvement that best leverages what you know about your customer and will generate the highest returns
  • Gain a deeper understanding of your customers' attitudes and perceptions on product selection, product quality, wait time, and overall satisfaction
  • Gain more control in reducing shrink
  • Help managers go beyond a culture of minimum compliance to an atmosphere of excellence
  • Highlight your top performing locations, and establish performance benchmarks
  • Identify your customers' key drivers of satisfaction
  • Learn what engages your customers in the last ten feet of their experience
  • Track performance down to each individual store and employee
  • Uncover additional revenue opportunities

Being in the service measurement business, we hold ourselves to the same high standards of service that we measure for our clients. If a mystery shop is deemed invalid, we will provide the client with another mystery shop as soon as possible at no additional charge. All expenses must be paid by the client such as reimbursable shopper fees. Contact one of our measurement consultants for more details.

If you'd like to hear more about the services we can provide your company, please call to speak with one of our Measurement Consultants: (800) 600-3871 or email us:

You're In Control With NetReports®

Whether you are an experienced analyst drilling deep into the data, or you are just getting started and need a quick summary report, in minutes with NetReports® you will become a master at generating reports and insightful analysis. Learn More >

A Few Features of NetReports®:
  • Action Plan Tracking
  • Action Triggers
  • Advanced Analytics
  • Controlled Access Levels
  • Cross Tab Report
  • Custom Category Reports
  • Customer Callback Tracking
  • Customizable Dashboards
  • Customizable Skins and Menu System
  • GeoMaps
  • Individual Response Report
  • Individual Shop Reports
  • Multiple Graphical and Tabular Views
  • Multivariate Analysis
  • Performance Ranking Report
  • Pull Data from Multiple Sources Including OLAP Cubes
  • Reports Can Be Exported to PDF, JPEG, PNG, SVG, and CSV
  • Social Media Monitoring with Sentiment Tracking
  • Text Mining with Analytics
  • Top Box / Bottom Box Comparison Report
  • Trend Reports
  • Triggered Alerts
  • Video Mystery Shop Playback & Download
  • Voice Of The Customer, Audio Surveys

Customized Employee Training

NetReports® e-Coach™ automatically delivers store-level training to locations performing below standards. NR e-Coach® delivers alerts through email and/or reports to managers and specific store employees that directs them to customized training modules. Training is online and can be augmented with photos and video. Verification, status reports and tracking is provided to management for follow-up.